I’m a copywriter based in Seattle, Washington.
Copywriting, blogging, journalism, copyediting, social media marketing, web content, SEO.
Mac, PC, Microsoft Office Suite (Outlook, Excel, PowerPoint, Publisher) Adobe CS5 (Illustrator, Dreamweaver, Photoshop, InDesign, Acrobat), Content Management Systems (WordPress, & more), FTP, HTML.
University of Pittsburgh
Pittsburgh, PA, Bachelor of Arts, Philosophy, 2009 – 2011
Bryn Mawr College
Bryn Mawr, PA, 2007 – 2009
Bronx High School of Science
Bronx, NY, 2003 – 2007
REI, November 2016 to Present
Serves as the only staff writer for the REI Co-op Journal. Edits camping, backpacking and hiking beats. Writes social copy for REI’s national social channels–Instagram, Twitter, Facebook, Pinterest, and YouTube.
Copywriter, Copyeditor, Designer
Freelance, November 2012 to Present
Creates email campaigns, newsletters, print and web content, and blogs for outdoor, fitness, and travel companies (Backpacker Magazine, Eddie Bauer, TravelSmith, Gaiam, SPRI, Cutter & Buck, Wanderlust and Lipstick), branding agencies (Smarthinking, Inc., Milepost 59), and businesses (rockflowerpaper, Natural Valley Kitchen). Designs websites for small businesses. Manages web content for Nike.
Thru Hiker, Columnist, & Blogger
Cycked.org, Spring – Fall 2015
Hiked all 2,650 miles of the Pacific Crest Trail raising money ($2,000) for GOLD/BOLD, a YMCA program that gets low-income youth into the wilderness. Wrote a weekly column for Backpacker Magazine. Built and maintained blog and social media sites writing, editing, and producing photography throughout the summer: www.cycked.org
Copywriter, Copyeditor, Designer
AmazonLocal, February 2013 to July 2013
Wove visual imagery with pertinent facts into lean, clean, effective deal copy at a brisk pace. Created customer-facing headlines and copy that was smart, accurate, brief, and on-brand. Fact-checked and copyedited with precision and adhered to the standards of the style guide. Edited and placed compelling photographic content following strict visual standards.
Tirebuyer.com, November 2012 to January 2013
Created compelling product copy for hundreds of tires and wheels on a tight deadline. Copyedited, fact-checked, and researched products to ensure accuracy. Wrote in a consistent voice, up to company standards, and with an eye on SEO.
Cyclist, Volunteer, & Blogger
Bike & Build, Summer 2012
Cycled 4,000 miles across America raising money ($4,500) and awareness for the affordable housing crisis. Volunteered on nine different Habitat for Humanity build sites across the country. Built and maintained blog site writing, editing, and producing photography throughout the summer: www.cycked.org/blog
Digital Asset Management Coordinator
Ivie Marketing Inc.—serving GNC as a client, January 2012 to June 2012
Coordinated photography schedule for all print publications, constantly managing multiple projects with extremely tight deadlines. Investigated and tailored a Digital Asset Management (DAM) system to GNC’s needs. Lead a team to archive, ingest, supply metadata, and organize all of GNC’s digital assets into the DAM system. Managed DAM system assets with an eye for detail, organization, and efficiency. Wrote training manual for the DAM system.
Dick’s Sporting Goods, September 2011 to January 2012
Wrote, edited, and uploaded product copy for Dick’s eCommerce site. Edited and uploaded photographic content for Dick’s eCommerce site. Multitasked and hit deadlines without fail. Integrated SEO keywords to increase site traffic and search engine placement.
New Media Producer
Shady Side Academy Summer Programs, Summer 2011
Created and maintained corporate blog: www.shadysideacademy.org
. Researched and wrote articles in a conversational style to engage readers. Photographed and created final digital imagery using Photoshop for use on blog. Managed social media accounts (including Facebook and Twitter).
Does my experience speak to you?